When creating a website, a lot of small business owners create basically an online business card: a website with a company name, a list of services, and a phone number. Maybe they even add a link to their yelp page and Facebook account.

A website can and should be much more than a business card. If you want customers to find you on the internet and choose you over your competition, here’s what you need to remember: on the internet you are not alone. Your competition is on the internet, too.

The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.